Cookie policy

1. Purpose of this Policy

This Cookie Policy is intended to inform users of the website of IBS DEL NORTE S.A. DE C.V. (hereinafter, "IBS") about the use of cookies, similar technologies, and other information storage and retrieval mechanisms used during browsing on our website.

The use of these technologies is carried out in compliance with applicable Mexican legislation on personal data protection, particularly the Federal Law on Protection of Personal Data Held by Private Parties, its Regulations, and the principles of lawfulness, consent, information, quality, purpose, loyalty, proportionality and accountability, as well as international privacy and data protection standards, including the provisions of Regulation (EU) 2016/679 (GDPR), Directive 2002/58/EC (ePrivacy Directive) and the recommendations issued by international privacy authorities.

This Policy forms an integral part of IBS's Privacy Notice, located at the website: https://cryob.com/, so that any matter not addressed in this document regarding the handling and use of personal data shall be supplemented by the current Privacy Notice.

2. What are cookies?

Cookies are small text files that a website stores on a user's device (computer, mobile phone, tablet or other electronic device) when browsing the internet.

These technologies make it possible to recognize the user's device, remember certain preferences, improve the browsing experience, perform statistical analysis, measure website performance, understand visitor behavior, and offer content tailored to their interests.

Equivalent technologies may also be used, such as tracking pixels, tags, web beacons, local storage, SDKs, advertising identifiers, or other similar tools.

3. What data may we collect through cookies?

Depending on the type of cookie used, we may obtain information such as:

  1. IP address.
  2. Approximate country, state or city from which the connection is made.
  3. Browser language.
  4. Browser type and version.
  5. Operating system.
  6. Screen resolution.
  7. Type of device used.
  8. Unique browser identifiers.
  9. Date and time of access.
  10. Session duration.
  11. Pages visited.
  12. Products viewed.
  13. Categories of rehabilitation or wellness equipment of greatest interest.
  14. Time spent on each section.
  15. Navigation flow within the site.
  16. Traffic source (Google, social media, advertising campaigns, referrals, etc.).
  17. Number of visitors.
  18. Interaction events.
  19. Browsing preferences.
  20. Approximate geographic location derived from the IP address.
  21. Statistical information on purchasing habits and commercial behavior.

Under no circumstances do the cookies used by IBS aim to access content stored on the user's device.

4. Purposes of cookie use

The Company uses cookies for the following purposes:

a) Strictly necessary cookies

These enable the correct functioning of the website. Among other functions:

  1. Authentication;
  2. Site security;
  3. Session maintenance;
  4. Load balancing;
  5. Fraud prevention;
  6. Shopping cart functionality;
  7. Secure browsing.

Being strictly necessary, IBS cannot disable these cookies.

a) Functional cookies

These allow the site to remember:

  1. Preferred language;
  2. Currency;
  3. Site configuration;
  4. Browsing preferences;
  5. User's region;
  6. Information previously entered in forms.

b) Analytical and statistical cookies

These are used to understand visitor behavior through aggregated or pseudonymized information. These cookies allow, among other activities:

  1. Measuring the number of users who visit the site;
  2. Understanding visit frequency;
  3. Identifying browsing patterns;
  4. Identifying the most visited pages;
  5. Measuring time spent on the site;
  6. Identifying navigation errors;
  7. Understanding site performance;
  8. Analyzing commercial trends;
  9. Improving the user experience;
  10. Optimizing digital campaigns;
  11. Understanding interest in certain rehabilitation, physical therapy, sports medicine and wellness equipment;
  12. Determining the approximate geographic origin of visitors via IP address;
  13. Generating commercial statistics;
  14. Analyzing market expansion opportunities.

c) Performance cookies

These allow evaluation of:

  1. Site speed;
  2. Stability;
  3. Server performance;
  4. Load times;
  5. Technical incidents.

d) Advertising and marketing cookies

When the user grants consent, these may be used to:

  • Personalize ads;
  • Measure advertising campaigns;
  • Limit ad repetition;
  • Carry out remarketing campaigns;
  • Assess the effectiveness of commercial strategies;
  • Display advertising related to medical equipment, physical therapy, physical recovery and wellness.

5. Legal bases for processing

When information obtained through cookies constitutes personal data or makes the user identifiable, processing will be based on:

  1. The data subject's consent, when legally required;
  2. The Data Controller's legitimate interest in ensuring the security, operation and continuous improvement of the website;
  3. Compliance with legal obligations;
  4. Performance of the legal relationship arising from the use of the website.

In countries whose legislation requires prior consent for certain categories of cookies, such cookies will only be activated once the user grants authorization through the corresponding mechanism.

6. Third-party cookies

The website may use tools provided by third parties specializing in analytics, measurement, digital advertising, maps, multimedia content or technology services.

By way of example and not limitation, the following services may be used:

  • Google Analytics;
  • Google Tag Manager;
  • Google Ads;
  • Meta Pixel;
  • Microsoft Clarity;
  • LinkedIn Insight Tag;
  • e-commerce platforms;
  • hosting providers;
  • CRM tools;
  • marketing automation platforms.

Each of these providers is responsible for the processing of the data it collects in accordance with its own privacy policies.

IBS seeks to engage only providers that implement appropriate personal data protection measures and, where applicable, legal mechanisms for international data transfers.

7. International transfers

Some cookies may involve the transfer of information to servers located outside the United Mexican States.

When this occurs, IBS will seek to ensure that such transfers are carried out in accordance with applicable law and through contractual or organizational mechanisms that guarantee an adequate level of protection for personal data.

8. Data retention

Cookies may be retained for different periods depending on their nature. They may be classified as:

  1. Session cookies, which are automatically deleted when the browser is closed.
  2. Persistent cookies, which remain stored for the period defined by each provider or until the user deletes them manually.

9. Cookie management

Users may manage, accept, reject or delete cookies at any time through:

  1. The cookie settings panel available on our website;
  2. Their internet browser settings;
  3. The privacy tools of their device's operating system.

Disabling certain cookies may affect the proper functioning of some features of the site.

10. Data subject rights

When information obtained through cookies constitutes personal data, the data subject may at any time exercise their rights of:

  • Access;
  • Rectification;
  • Cancellation;
  • Opposition.

Also known as ARCO rights, as well as the right to revoke previously granted consent and to limit the processing of their personal data, in accordance with the procedure set out in our Privacy Notice.

11. Security

IBS implements reasonable administrative, technical, physical and organizational measures to protect information obtained through cookies against loss, alteration, unauthorized access, misuse or unlawful disclosure.

However, no system for electronic transmission or storage of information can guarantee absolute security.

12. Modifications

IBS may modify this Cookie Policy whenever necessary to comply with legislative, regulatory or technological changes, or changes arising from improvements to our internal processes.

Modifications will be published on this website in a timely manner, indicating the date of the last update.

13. Contact

For any questions related to this Cookie Policy, the processing of personal data or the exercise of privacy rights, users may contact:

Address: Avenida Empresarios 135 Interior 7C. Puerta de Hierro, Zapopan. Postal Code 45116
Contact phone: +52 33 3144 5894
Contact person: Cinthya Daniela Ortiz Barajas
Official website: www.cryob.com
Email: atencionaclientes@cryob.com

The Company will handle requests in accordance with the deadlines and procedures set out in applicable personal data protection legislation.

Last modified: August 7, 2026